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A sale sign seen in a Borders bookstore in San Diego, California 16 February 2011.Credit: Reuters/Mike BlakeBy Mark Egan
NEW YORK | Fri Apr 1, 2011 at 9: 40 am EDT
NEW YORK (Reuters)-Prince of coffee table books think paper books are dead. Now he wants to be King of the app.
Since 1980, made Nicholas Callaway, the finest of design-driven books, construction of a publishing house and its assets on memorable children stories and volumes known for fidelity their reproductions of great art. But the paper, ink and binding quality means something for him now.
Callaway is all about the apps--small programs sold in Apple's App Store where books are extended beyond the mere text in e-books. In this groundbreaking new medium chef can clap hands to turn the pages of an interactive recipe, a book about Richard Nixon can contain recordings of him sweating during the presidential debates, a Sesame Street characters can read a story high andget your child bored, app can turn tale to a puzzle or a computerised finger painting set.
"I have the game the entire Ranch on this," Callaway told Reuters. "This kind of time happens maybe once in a century."
Publishers from New York to London to accept this as a moment of enormous change. The adaptation to rising sales of e-books and of smart phones and tablets like the iPad popularity. Retail landscape has changed with Amazon becoming dominant sells books, while numerous book shops way video rental shops. U.s. No. 2 book store chain, borders, has gone bankrupt. Some authors have dropped their publishers completely independent online and use social media to connect with readers. Others have been able to use Facebook and Twitter to reach readers or have attracted fans becoming popular reviewers of books on Amazon, and then publish their own book.
Callaway is among those who believe that the change has just begun, and in the coming years will change things completely. app
Sitting in his chic offices on Manhattan's cobble-stoned South Street Seaport, 57-year-old Harvard graduate, photographer, father of two Anusara yoga and daily practitioner pig bristles with excitement, as he flips open his iPad worn black cover.
"This is revolutionary, he says, stroking his finger on the iPad glass surface and heavy to open an app, he has developed."This is the Looking Glass. This is Alice in Wonderland. We are at the beginning of a completely new medium ".
More popular e-books sold on Amazon's (AMZN.O) Kindle, Apple's (AAPL.O) iBook store and Barnes and Noble's (BKS.N) higher inventory is electronic reproductions of paper books. Publishing innovators such as Callaway, it will be Apple's App Store, which will ultimately transform the books to a new media.
Titans from Random House, Penguin and HarperCollins competes with the likes of Callaway for a piece of the pie. Experts say it is like a Wild West gold rush, perhaps the biggest moment in publishing since Gutenberg's invention of movable-type printing press in the middle of the 15th century.
FROM SCULPTURE TO "SEX"
Callaway seems an unlikely man to lead a technological revolution in publishing. He started as a publisher at the age of 26, having read the classics at Harvard and spent time in Europe studying art. He had no publishing experience. However, with a $ 5,000 loan from his brother Reeves Callaway he published books on Constantin Brancusi sculptures, on the twentieth century photography icon Alfred Stieglitz and painter Georgia O'Keeffe's best-selling "hundred flowers." He repaid the loan within two years.
He earned fame without book world when he published the book "Sex" Madonnas and later convinced her to write children's books, which has sold millions of copies. But his greatest success began with David Kirk "Miss Spider tea party" in 1994. It was the first children's book and the Callaways sold a million copies in its first year.
Then came the first film entirely from computer-generated images, "Toy Story," in 1995 and Callaway had his "eureka" moment.
"I trøde, it is a new form of storytelling, this will change the world," he said. "We stopped to think of books as the only vehicle for our products and we trøde that several of the core intellectual property, which could be carried out across many different media.
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